Obviously

Influencer collaborations & counting

0 M

Daily Visitors for the blog

+ 0 K

Conversions rate with new design and development

0 %

Company Overview

About Obviously

Obviously is a premier online platform that specializes in influencer marketing for the world’s most iconic brands. Their mission is to connect brands with the right influencers to create impactful and authentic marketing campaigns that drive engagement and deliver results.

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Challenges & Approach.

Challenge: Obviously’s existing website was not effectively showcasing their capabilities or engaging potential clients. They needed a modern, user-friendly platform that would clearly communicate their expertise in influencer marketing and attract top-tier brands. The website also required enhanced functionality to support their growing network of influencers and clients.

Objectives:
1. Create a visually appealing, responsive website.
2. Improve user experience and navigation.
3. Clearly communicate Obviously’s unique value proposition and services.
4. Integrate tools for influencer onboarding and campaign management.
5. Enhance SEO to increase online visibility and attract iconic brands.

Approach:
1. Discovery and Planning
– Conducted a thorough analysis of Obviously’s current website and competitors.
– Identified target audience and their needs.
– Developed a detailed project plan outlining timelines, deliverables, and milestones.

2. Design Phase:
– Created wireframes and mockups reflecting Obviously’s brand identity and modern aesthetic.
– Focused on a clean, professional design with an emphasis on visual storytelling.
– Ensured the design was fully responsive for optimal performance on all devices.

3. Development Phase
– Utilized the latest web development technologies to build a robust and scalable website.
– Implemented a content management system (CMS) for easy updates and maintenance.
– Developed custom tools for influencer onboarding, campaign management, and performance tracking.
– Integrated interactive elements to engage users and encourage participation.
– Applied advanced SEO techniques to improve search engine rankings and drive organic traffic.

4. Testing and Launch
– Conducted comprehensive testing to ensure the website was free of bugs and errors.
– Performed usability testing to gather feedback from key stakeholders and end-users.
– Made necessary adjustments based on feedback and ensured the site was ready for launch.
– Successfully launched the website and monitored performance for any issues post-launch.

Final Thoughts

Results & Conclusion.

– Enhanced Visual Appeal: The new website design captivated visitors with a clean, modern look and improved usability.
– Improved User Experience: Enhanced navigation and clear communication of Obviously’s unique value proposition led to increased user engagement.
– Streamlined Campaign Management: The integration of custom tools facilitated efficient influencer onboarding, campaign management, and performance tracking.
– Higher Conversion Rates: The user-friendly interface and clear value proposition facilitated better lead generation and higher conversion rates.
– Increased Online Visibility: The application of SEO best practices resulted in higher search engine rankings and increased organic traffic.

Conclusion:
The redesigned website for Obviously successfully addressed the company’s challenges and exceeded expectations. It provided a modern, user-friendly platform that effectively showcased Obviously’s expertise in influencer marketing, improved user engagement, and streamlined campaign management. The strategic approach and collaboration with Obviously ensured a successful digital transformation, allowing them to reach a wider audience and enhance their overall impact. The new website serves as a powerful tool for Obviously, enhancing their online presence and solidifying their position as a leading influencer marketing platform.