Mokarico

Revenues Generated

+ 0 M

Sales after redesigning website

+ 0 K

Daily Visitors

+ 0 K

Company Overview

A 'family business, made up of people dedicated to the culture for coffee.

Mokarico is a renowned coffee brand, known for its rich family heritage and dedication to the culture of coffee. A family-run business, Mokarico takes pride in offering high-quality coffee beans while fostering a deep appreciation for the coffee-making tradition.

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Challenges and
Objectives

Challenge:
Mokarico’s existing website was outdated and did not effectively reflect their brand’s heritage or engage potential customers. They needed a modern, user-friendly platform that could highlight their rich history, showcase their premium coffee products, and facilitate online sales.

Objectives:
1. Create a visually appealing, responsive website.
2. Improve user experience and navigation.
3. Highlight Mokarico’s family heritage and dedication to coffee culture.
4. Develop a custom e-commerce platform for selling coffee beans.
5. Enhance SEO to increase online visibility.

My Approach

Choose quality, costumer care, seriousness and uniqueness.

1. Discovery and Planning
– Conducted a thorough analysis of Mokarico’s current website and competitors.
– Identified target audience and their preferences.
– Developed a detailed project plan outlining timelines, deliverables, and milestones.

2. Design Phase
– Created wireframes and mockups that reflected Mokarico’s brand identity and heritage.
– Focused on a clean, modern design with an emphasis on visual storytelling.
– Ensured the design was fully responsive for optimal performance on all devices.

3. Custom Development Phase
– Utilized the latest web development technologies to build a robust and scalable website.
– Implemented a content management system (CMS) for easy updates and maintenance.
– Developed a custom e-commerce platform with secure payment processing and inventory management.
– Integrated features such as product listings, detailed descriptions, and customer reviews.
– Applied advanced SEO techniques to improve search engine rankings and drive organic traffic.

4. Testing and Launch
– Conducted comprehensive testing to ensure the website was free of bugs and errors.
– Performed usability testing to gather feedback from key stakeholders and end-users.
– Made necessary adjustments based on feedback and ensured the site was ready for launch.
– Successfully launched the website and monitored performance for any issues post-launch.

Deliverance

Results & Conclusion

Results:
– Enhanced Visual Appeal: The new website design captivated visitors with a clean, modern look and improved usability.
– Improved User Experience: Enhanced navigation and clear communication of Mokarico’s heritage and dedication to coffee culture led to increased user engagement.
– Seamless E-commerce Integration: The custom e-commerce platform facilitated smooth online transactions, resulting in higher sales and customer satisfaction.
– Higher Conversion Rates: The user-friendly interface and clear value proposition facilitated better lead generation and higher conversion rates.
– Increased Online Visibility: The application of SEO best practices resulted in higher search engine rankings and increased organic traffic.

Conclusion:
The redesigned website for Mokarico successfully addressed the company’s challenges and exceeded expectations. It provided a modern, user-friendly platform that effectively showcased Mokarico’s rich heritage and dedication to coffee culture, improved user engagement, and facilitated seamless online sales. The strategic approach and collaboration with Mokarico ensured a successful digital transformation, allowing them to reach a wider audience and enhance their overall impact. The new website serves as a powerful tool for Mokarico, enhancing their online presence and solidifying their position as a trusted coffee brand.