Unmind

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Company Overview

Who we are?

Unmind is a leading mental health platform that empowers organizations to support their employees’ mental well-being. By leveraging the power of science and artificial intelligence, Unmind delivers tools and resources that enable individuals to thrive both personally and professionally. Their mission is to transform mental health at work, fostering healthier, happier, and more productive workplaces.

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Objective & Challenges.

Objective:
Unmind approached us to design a website that reflects their commitment to mental health, science, and innovation. They needed a platform that would:
– Communicate their mission and vision effectively.
– Highlight the science and AI-driven approach behind their solutions.
– Provide an intuitive and engaging user experience for both corporate clients and employees.
– Drive lead generation and client onboarding.
– Showcase their expertise through case studies, blogs, and resources.

Challenges:
1. Complex Subject Matter: Balancing the technical aspects of Unmind’s science-driven platform with a compassionate and approachable tone.
2. Diverse Audiences: Designing for corporate decision-makers, HR professionals, and individual employees.
3. Scalability: Creating a design that could grow alongside Unmind as they expand their offerings and reach.
4. User Engagement: Ensuring the website encourages exploration while maintaining a seamless user journey.

My Approach

Work should be good for our mental health.

1. Discovery & Strategy:
– Conducted in-depth workshops with the Unmind team to understand their brand, goals, and audience personas.
– Analyzed competitors and industry trends to identify opportunities for differentiation.
– Developed a sitemap and wireframes to map out key user journeys.

2. Design Principles:
– Empathy First: The design prioritized a warm, welcoming aesthetic with calming colors and intuitive navigation.
– Science Meets Simplicity: Infused complex concepts with accessible language and visuals to appeal to all audiences.
– Engagement-Focused: Integrated interactive elements to guide users through the platform seamlessly.

3. Key Features:
– Dynamic Homepage: A visually engaging landing page that clearly communicates Unmind’s mission and unique value propositions.
– Resource Hub: A dedicated section for blogs, case studies, and white papers to establish thought leadership.
– Client Stories: Highlighted successful partnerships with testimonials and detailed case studies.
– AI Integration Showcase: Simplified explanations of their AI-driven approach through interactive infographics and videos.
– Responsive Design: Optimized for desktop, tablet, and mobile devices to ensure accessibility for all users.

4. Technology Stack:
– Built on a scalable CMS for easy content updates.
– Optimized for performance with fast load times and robust SEO features.
– Integrated analytics tools to track user behavior and engagement.

Deliverance

Results & Achievements

Results:
The redesigned Unmind website achieved outstanding results:
– Increased Engagement: Average session duration increased by 45%, and bounce rates dropped by 30%.
– Higher Conversions: Lead generation forms saw a 50% increase in submissions.
– Enhanced Brand Perception: Positive feedback from users highlighted the site’s accessibility and professional design.
– Scalable Growth: The modular design allowed Unmind to easily add new features and content as their offerings expanded.

Conclusion:
The collaboration with Unmind resulted in a digital platform that not only supports their mission to transform workplace mental health but also positions them as an industry leader. Through thoughtful design and strategic execution, we created a website that inspires trust, drives engagement, and fuels growth.